A Tribute to The Kona

A name is something special, and The Kona by MOVE Performance Underwear is just that. The Kona by MOVE is named after a  very special place in Hawaii called Kailua-Kona, which is the home of the Ironman World Championship. If St. Andrews is the Home of Golf , Wimbledon the Home of Tennis, then Kona is the Home of Ironman.

This Saturday  October 13 2018 marks the 40^th anniversary of where Ironman Triathlon first started.

During an awards banquet for the Waikiki Swim Club, John Collins, a Naval Officer stationed in Hawaii, and his fellow athletes began debating which athletes were the fittest: swimmers, bikers, or runners. Later, he and his wife Judy, who had both participated in new competitions known as triathlons in San Diego, decided to combine three of the toughest existing endurance races on the island. On February 18, 1978, 15 competitors, including Collins, came to the shores of Waikiki to take on the first-ever "Hawaiian Iron Man Triathlon.

An Ironman is tough, bloody tough, here is what makes up the Ironman course: a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bike ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. The holy grail for many triathletes is to get a spot in “Kona” to get to race the famous course.

The conditions are legendary: heat, humidity and wind, all the perfect ingredients to cook yourself properly. The lava fields on the bike course are akin to cycling in a windy sauna and the Energy Lab on the run almost takes your breath away.

This week-end we pay tribute to all the athletes from around the world who will line up at Kona to put themselves to the ultimate test.

We also pay tribute to The Kona from MOVE Performance Underwear, which got its name from the great race. The Kona is designed to withstand the toughest environments by using performance fabrics and superior construction methods for maximum comfort.

Fabrics that are designed for breathability, keeping you cool, moisture management to keep you dry, two way-stretch to adapt to your body movement, ultrachlorine resistant, anti-pilling for chafe management and a unique bonded tape around the thigh area to prevent “underwear ride”.

If it is the daily commute, walking the dog, playing tennis with your mates, or smashing your PB in Crossfit , look no further than MOVE Performance Underwear as your underwear of choice.

As a Tribute to the Kona, MOVE Performance Underwear are offering a discount of 25% off Kona and the womens Ultra Brief from Friday until Monday.